Winning in Indonesia Market Briefing & Go-To-Market Workshop

Indonesia is Southeast Asia’s largest economy and one of the region’s most urgent and rapidly evolving cybersecurity markets.

With stricter data protection enforcement, heightened concerns following major national data-centre breaches, increasing deepfake-enabled fraud, and growing pressure to secure critical infrastructure, demand for cybersecurity solutions continues to rise. However, success in Indonesia requires more than strong technology. Companies must understand local buying behaviour, navigate regulatory requirements, establish the right partnerships, and avoid common market-entry pitfalls.

Join us for Winning in Indonesia: A Cyber Security Market Briefing & Go-to-Market Workshop, a practical session designed to help cybersecurity companies better understand the Indonesian market and develop an effective go-to-market strategy.

This briefing is also a useful precursor for companies considering participation in the upcoming Cyber Security Business Mission to Jakarta (26–28 August 2026).

 

Event Details: Winning in Indonesia: A Cyber Security Market Briefing & Go-to-Market Workshop
📅 Date: 1 July 2026 (Wednesday)
🕚 Time: 11:00 AM – 1:00 PM (Singapore Time)
💻 Mode: Online (Teams)
🔗 Access link will be shared upon confirmation of attendance

Please register here: https://forms.office.com/r/ZWZXZykZFv

Programme Overview

This 90-minute briefing will provide participants with a practical understanding of Indonesia’s cybersecurity landscape, regulatory environment, buyer priorities, and channel ecosystem.

Topics covered include:

• Indonesia’s evolving regulatory landscape, including UU PDP enforcement, sovereign-data requirements, and critical infrastructure protection initiatives
• Emerging cybersecurity demand across financial services, healthcare, retail, and energy sectors
• A practical go-to-market framework covering ideal customer profiles, buyer personas, and market-entry strategies
• Understanding the role of system integrators, MSSPs, and distributors in Indonesia’s cybersecurity ecosystem
• Common challenges faced by foreign cybersecurity vendors, including registration, certification, localisation, and procurement requirements

 

Brief Programme:
– “𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲: 𝐈𝐧𝐝𝐨𝐧𝐞𝐬𝐢𝐚’𝐬 6𝐂 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤: 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐯𝐢𝐭𝐲, 𝐂𝐚𝐩𝐢𝐭𝐚𝐥, 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐲, 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐂𝐚𝐭𝐚𝐥𝐲𝐬𝐢𝐬” by Dr. Edwin Hidayat Abdullah (Director General of Digital Ecosystems, Ministry of Communications and Digital Affairs Republic of Indonesia (KOMDIGI)​
-“𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐢𝐧𝐠 𝐂𝐲𝐛𝐞𝐫 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐈𝐧𝐝𝐨𝐧𝐞𝐬𝐢𝐚’𝐬 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐄𝐫𝐚”, by Firlie Ganinduto, Chairman, Asosiasi Digitalisasi dan Keamanan Siber Indonesia (ADIGSI)
​- “𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐀𝐝𝐯𝐢𝐜𝐞 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐆𝐫𝐨𝐮𝐧𝐝”, by Girindro Pringgo Digdo (Founder & CEO, CyberArmyID)
– “𝐈𝐧𝐝𝐨𝐧𝐞𝐬𝐢𝐚 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦”, by Andit Intasworo (Programme Manager, BLOCK71 Indonesia)

What You’ll Take Away

✔ Insights into Indonesia’s cybersecurity regulatory direction and market priorities

✔ An understanding of current cybersecurity demand signals across key sectors

✔ Practical tools to identify target customers and engage key decision-makers

✔ Greater clarity on how the local channel ecosystem influences sales and partnerships

✔ Awareness of common market-entry pitfalls and how to mitigate them

Who Should Attend

• Founders and business leaders of cybersecurity companies
• Commercial and business development teams
• Regional and country managers
• Security-adjacent technology firms exploring opportunities in Indonesia
• Companies considering market entry or expansion into Indonesia

Whether you are evaluating Indonesia for the first time or refining an existing market strategy, this session will provide actionable insights to help you navigate the market more effectively.

Please register here: https://forms.office.com/r/ZWZXZykZFv

We look forward to your participation.