Winning at RSAC 2027: Your US Market Readiness Briefing

Ready for RSAC 2027? Learn What It Takes to Win in the US Cybersecurity Market

Breaking into the US cybersecurity market takes more than a strong product. Companies need credible market visibility, clear positioning, and a proactive business development strategy before, during, and after RSAC.

Join CyberSG TIG Collaboration Centre and SGTech for a practical briefing on how Singapore cybersecurity companies can prepare for RSAC 2027, strengthen their US market visibility and maximise business development opportunities through the Singapore Pavilion.

Hear from communications experts and founders who have successfully exhibited at RSAC and will share proven strategies.

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Key Sharings & Speakers

PR and Marketing in the US: What you need to know ahead of RSAC

Teresa Zhou

Managing Director, Integrated Strategy, Team Lewis

Learn how strategic communications, company announcements, and media engagement can strengthen your visibility before and after RSAC 2027, and how to make better use of media coverage in your wider market outreach.

Lessons from the Ground: What Founders Should Know Before Going to RSAC 2027

Zaishao Cheng

Partner and COO, StrongKeep Cybersecurity

Hear firsthand experiences from a Singapore founder who exhibited at RSAC 2026, including practical lessons, common misconceptions and strategies that created meaningful business opportunities.

Winning in the US: Building a Go-To-Market Strategy for Cybersecurity Start-ups

Ron Wee

Managing Partner, AgileMark

Drawing from AgileMark’s RSAC experience, hear practical lessons on setting realistic objectives, engaging prospects proactively, developing channel partnerships and building momentum beyond the conference.

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What You Will Learn

• How PR and strategic communications can build credibility in the US
• What companies should do before arriving at RSAC
• How to engage prospects and partners proactively
• How to turn conference visibility into longer-term market opportunities
• What to expect from participating in the Singapore Pavilion

Register Today! Recommended for Singapore cybersecurity founders, co-founders and business leaders considering participation in RSAC 2027 or exploring expansion into the US market. Prepare your company with practical insights from communication experts and Singapore companies with firsthand RSAC and international market-development experience.